Every company will eventually be in data business. Ironically, today we are not data deprived, but we are blinded by the siloed data capsules, the lack of capabilities to draw out insights and the skillsets to bring the data alive. Join us in this session as we take a close examination on how real human collaboration starts with shared interests and use cases. It is about crossing the chasm of organisational values, behaviours and attitudes to promote the use of relevant data as the driving force for decisions, and automate activations.